Ok, that's a trademark phrase, so Kellogg's lawyers: don't sue me. I'm making a batch of Rice Krispie Treats today. Puffed rice, marshmallow and butter somehow transforms when it is all together into a really delicious treat. As with all wonderful things, Rice Krispies had their start in the 1920s - 1928 to be precise. But the treats didn't come on the scene until the early 1940s.
The whole "snap, crackle, pop" thing has been around along time but when I found this list of translated slogans at wikipedia, I had to giggle:
Canadian French: "Cric! Crac! Croc!"
Spanish: "Pim! Pum! Pam!"
German: "Knisper! Knasper! Knusper!"
Swedish: "Piff! Paff! Puff!"
Finnish: “Riks! Raks! Poks!”
Dutch: Pif! Paf! Pof!
I have a hard time imagining the French eating Rice Krispies, but maybe they like a batch of ooey-gooey treats just as well as the next kid. The recipe for these little yummies is right on the box, so I won't even post it here. I'm fixing up a double batch, turning on Dean Martin Christmas songs and pulling my fake tree out of its box. Childhood is calling.